Big Cats Obsess Over Calvin Klein’s ‘Obsession for Men’

By Ellen Byron, The Wall Street Journal

To wine and dine Sasha, a 450-pound Siberian tiger at the Bronx Zoo, try serving beef and rabbit. To lure him for a snack, whip out the frozen treats his zookeepers call “bloodcicles.” But to really get his olfactory engines running, you need the secret weapon: Calvin Klein’s Obsession for Men.

Zoos have long spritzed perfumes and colognes on rocks, trees and toys in an effort to keep confined animals curious.

In 2003, Pat Thomas, general curator for the Wildlife Conservation Society’s Bronx Zoo in New York, decided to get scientific about it. Working with 24 fragrances and two cheetahs, he recorded how long it took the big cats to notice the scent and how much time they spent interacting with it.

Read more here.

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